Auditing your social media accounts as a nonprofit is key to ensuring that your marketing efforts are having a positive impact and getting you the results you need. Before I get into why and how to audit your accounts, I’d...
Want to learn more on this topic? We’ve interviewed the author as part of our podcast CharityVillage Connects: The Time is Now: Why Canadian Nonprofits Must Digitize to Survive which can be accessed here. The COVID-19 pandemic led to an...
As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money. But how do you know if your...
A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...
Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....
Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to...
Original Broadcast Date: January 27, 2022 Summary: This recorded webinar, presented by Trellis, is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready...
A nonprofit’s digital communication strategy is vital to their long-term sustainability. Beyond diversifying the way an organization fundraises, a cohesive and integrated digital communications plan can also help build and sustain growth. Unfortunately, learning about and implementing the use of...
“So what’s the deal with Instagram hashtag research? Do hashtags still matter?” I get this question a lot and it’s a tough one to answer. The simple response is “yes,” but the rules have changed considerably since the platform first...
Social media is one of those things that almost everyone has, but very few use well. On today’s podcast, we invited Brock Warner, fundraiser and author of the book From the Ground Up: Digital Fundraising for Nonprofits, to walk us through...
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