Spotlight on social media: Social media analytics

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a...

Spotlight on social media: Understanding platform algorithms

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a...

Spotlight on social media: Scheduling content with Later

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a Social...

How nonprofits are using the Google Ad Grant to respond to & recover from COVID-19

Over the past few months, it’s been inspiring to see the resilience & resourcefulness of nonprofits in the face of crisis. I wanted to share six ways our nonprofits have been using the Google Ad Grant with us to respond...

Spotlight on social media: How to craft an editorial calendar

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a Social...

Three shifts your nonprofit needs to make right now to pivot your brand after COVID-19

From personal to professional, COVID-19 has shaken up our worlds. No one has been left untouched, especially in the nonprofit sector. The challenges of the pandemic have been more pronounced for some non-profits than others, though.  Why?  Because so many...

Spotlight on social media: Performing a social media audit

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, How to...

5 simple steps to create a memorable, lasting nonprofit brand using Instagram in 2020 and beyond

When you think about Instagram, you'd be forgiven if you immediately called to mind images of people who just want to share photos from their family vacations and of delicious meals with the world... and little else. That may have...