This season we’re bringing you the best of the best - many of whom we work with! In this episode, we’re speaking with Laura Beauparlant, Creative Director and Branding Expert at Lab Creative, who helped us define and design the...
At first glance, posting on social media seems so easy. Come up with something witty or inspirational to say. Find a relevant photo. Post. Repeat. Bask in the success of your posts! Once you actually start posting on social media,...
So often we focus on how our website looks, but not how it functions. Specifically, a lot of small nonprofits we come across don’t understand how to get found online. That’s where SEO is crucial. SEO, or Search Engine Optimization,...
I've been there. I imagine you've been there too. Sitting around a boardroom table talking about the urgent need for the organization to "develop a twitter strategy" or "social media plan". Here's the thing - before embarking on any social...
For many in the nonprofit sector, social media tools are necessary but often overwhelming and confusing. To help allay some of their challenges – and help expand their reach toward greater mission success – Facebook has taken a number of...
Stories are the backbone of good fundraising and critical to small organizations. We often hear how important stories are, but not how to craft good ones. After all, there is a difference! Vanessa Chase Lockshin, storytelling guru, breaks it all...
Here’s my supposition: we’re thinking about digital all wrong. First off, there’s rarely consensus when we do try to think about what digital actually is. Secondly we usually think about it as tactics, which just limits the potential for whatever...
Are you ready to learn more about how to create a website content strategy - including the elements to include? We've partnered with the author for a free webinar, Creating a Content Strategy for your Nonprofit Website, on October 19....
The Internet is full of articles and think pieces pitting one generation against another, whether decrying a lack of patriotism among younger Canadians or lamenting the consequences of boomers’ handling of the world economy. Though this makes for sensational headlines,...
Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. Two years ago, I wrote this article for CharityVillage: Ten ways your nonprofit can start - or might already...
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