Charities and nonprofits often consider adults with a stable income as their primary fundraising demographic but should not forget the generations that follow. While young adults, particularly college and university students, may have restrictive budgets, they are a crucial force...
We are living in a digital age. This is not shocking news to anyone at this point, it is simply reality. We have an online presence regardless of whether or not we are avid social media users. Even those who...
We've seen many different fundraising campaigns in Canada over the last few years – Giving Tuesday, the Ice bucket Challenge, and others - which capitalize on a propensity for donors to buy into unique, disruptive giving opportunities for their favourite...
If you use social media, chances are that you've been asked to sign a petition in support of a cause, a political candidate or the passage of a law. Often, the petitions that get the most attention and signatures are...
A few weeks ago, I joined a small group of volunteers at the offices of Volunteer Toronto for an intensive three-day workshop. Participants — sent by the organizations with whom they volunteered — were taking part in a digital storytelling...
Editor's Note: Learn more hands-on tips to make managing your blog a breeze at Marlene's free webinar on May 27th. Running a blog is work. It takes time. It requires dedication. Blogging is like any other communication tactic. You have...
It doesn’t seem very long ago that nonprofit professionals were being told that having a presence on Facebook was vital to their organization’s success. The advice was heeded, and as sector professionals became Facebook-literate (one recent survey found that an...
Most marketers today understand that content marketing has moved past the ‘buzzword’ stage. Content marketing is a viable – and important approach that can allow nonprofits to achieve goals such as: Connecting with supporters and stakeholders Driving traffic to websites...
In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But, as any community manager knows, Facebook and Pinterest are not a panacea...
Before we get started, rid yourself of any preconceived notions of what you think Tumblr is all about. Start fresh. Resist the urge to assume it is just the place where teenagers post pictures of their brunches or that site...
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