There’s no question that recurring donors are the backbone of your organization. Not only are they 5x more valuable than one-off donors, recurring donors allow you to work more effectively and accurately plan for the future, knowing that you’ll have...
You have likely heard the rumblings of what is set to be the largest wealth transfer in history. A 2014 study by a group of Boston College researchers predicted that, by 2061, $58 trillion would transfer from one generation to...
In this episode, we focus on the devastating impact COVID shutdowns and restrictions had on fundraising, how nonprofits pivoted and embraced new digital tools to transform their fundraising models in record speed. Join our host, CharityVillage President Mary Barroll, to...
After witnessing the world spiral in the past few months (and seeing how far we must go to achieve social justice), I think we all can agree that there are no quick routes to work through the social injustices around...
Prospect research or prospect development often seems to be fundraising processes that are exclusive to charities with more resources. How can small charities do meaningful prospect research and development without draining their bank account? On today’s podcast, prospect development expert...
Offering a naming right opportunity to donors can be a daunting process. From making the right offer to negotiating the terms of the naming, how might we think holistically and act strategically about it? On today’s episode, Vincent Duckworth, seasoned...
I’ve been working with nonprofit leaders for over 10 years, and I always say that nonprofits need a vision, a roadmap, and funding to be successful. But what happens when you’re constantly struggling to get donations? It feels like you’re...
Planned giving. It can be terrifying and uncomfortable for most small charities. But it doesn't need to be! Join in on the conversation as Paul Nazareth, Vice President of Education & Development at the Canadian Association of Gift Planners and...
Discomfort with engaging donors on bequests says more about your feelings about death than anything else. My mother died 11 years ago, almost exactly a year to the date after her mother, my grandmother, died. Within the next five years,...
Life was easier back then... When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors in 2003, we had a lot of things to figure out. But one thing was simple and clear....
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