Original Broadcast Date: November 17, 2022. 

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. But, how can you get the most out of your email marketing campaigns?

Join Bryna Dilman (Senior Director of Growth and Marketing at Keela) and Elsie Coffey (Director of Customer Care at Keela) as they dive into the wonderful world of email marketing for nonprofits. You’ll learn how to craft engaging subject lines and copy to boost your email open and conversion rates so that you can raise more money. They’ll also show you how you can send the right emails at the right time to the right donors using automated workflows. Finally, they’ll walk you through key email metrics so you can understand how to evaluate your email campaign performance.

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About the Presenters

Bryna Dilman, Senior Director of Growth and Marketing, has always believed in the power of technology and the use of data to help empower the nonprofit industry. She has led webinars, written articles, and is constantly researching how data-driven decision-making can help increase productivity, improve financial performance, enhance charities’ abilities to forecast effectively, and ultimately raise more for their cause. With almost 20 years of experience delivering innovative strategies and helping nonprofits deliver funding for their core mission, Bryna continues to pursue her passion of helping mission-focused organizations effect positive change. When not working, Bryna can be found spending time outdoors running, cycling, and hiking with her family.

Teller of terrible jokes, breaker of silences – like many Aussies, Elsie Coffey loves to talk! She loves travelling around to visit famous peoples’ graves which, granted, is a little strange but she does get to see the world while she’s at it! Her favourite thing to do is work with our customers, getting to know their stories and just sharing the Keela love! 

“This was a great free webinar. I appreciate all that CharityVillage does to educate and support nonprofits.“

– Past CharityVillage Webinar Participant