Data tracking for a successful fundraising event

A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...

Creating a Digital Marketing Funnel in 2022: Google Ad Grants and Beyond!

Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....

How to craft effective email campaigns 

Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly?   According to Campaign Monitor,...

CharityVillage launches new podcast exclusively for Canada’s nonprofit sector

Additionally, CharityVillage announces affiliate partnership with Everything Podcasts to help nonprofits across Canada break into the podcast market  February 28, 2022 // TORONTO, ON CharityVillage is proud to announce the launch of CharityVillage Connects, a new podcast series exploring current issues...

5 proven ways to increase membership engagement

This blog comes with a helpful tool to help you get started: Member-Centric Checklist and Worksheet.  Why Engage Members?  At the top of every earnest association’s mind is trying to increase member engagement.  But why?  Why should member engagement be...

Event marketing FAQs for Canadian nonprofits and charities

Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to...

Examples & Blueprints to Sell Out Your Next Fundraising Event

Original Broadcast Date: January 27, 2022 Summary: This recorded webinar, presented by Trellis, is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready...

5 tips for delivering a better member experience

Your association has a membership site with a catalogue of valuable member benefits. You know their value and your members who use the benefits know it, too. Unfortunately, your member benefits are largely underused by your members. As they lay...

SEO for nonprofits: A 7-step checklist

Want to learn more about digital marketing and the Google Ad Grant? We've partnered with the author for a free webinar on March 10 - click here for more details and to register. SEO for nonprofits can be a great...

A year-end message from CharityVillage President Mary Barroll

In the 25 years since CharityVillage was launched, Canada and the world has faced many threats and challenges. This past year, though, has been especially arduous -- and perilous -- for nonprofits and charities.  The pandemic disproportionately impacted the Canadian...