Matching gifts — an easy way to double or triple donors’ contributions

Often overlooked as a form of corporate philanthropy, matching gifts are an arrangement through which an eligible employee's gift to an eligible institution is matched in cash by a gift from the employer. It's likely that your organization already has...

More donors look for a return on their investment

Donors today are looking for more than a cause they believe in before they will give to a charity, said Carol Oliver, executive director of the North York General Hospital Foundation, speaking to the National Society of Fund Raising Executives...

What should you really do when the reply card comes back?

In a recent issue of Planned Giving Today, consultant Robert J. Bruder-Mattson wrote that "the surest way to guarantee that I would never have the opportunity to visit my prospect face to face was to mail them the information they...