Reversing a historic decline in public trust in nonprofits and charities and advocating for a stronger future.
Buffeted on all sides from seemingly endless waves of controversies and challenges, nonprofit leadership in Canada finds itself increasingly under the microscope. Public trust in the sector has reached new lows in recent years, and, with donations in decline and as the sector grapples with issues around transparency, accountability, and the lack of diversity at the highest levels, we’re asking: Is it time for a leadership refresh in the nonprofit sector? Tune in to CharityVillage Connects to find out.
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Bruce MacLellan is a communications veteran and the founding CEO of Proof Strategies Inc. With over four decades in private consulting, Bruce has also worked in government as Chief of Staff to the Minister of National Defence in Ottawa and Executive Assistant to the Minister of Culture in Ontario.
Proof Strategies was named the #1 Workplace in Canada in 2010 by Great Place to Work® and has received more than 300 industry awards for exceptional client work. The firm has been carbon neutral since 2008 and was certified in 2022 as a Caring Company by Imagine Canada.
Since 2016, Bruce has led the CanTrust Index, an annual study of trust in Canada. The study’s results are shared publicly to advance knowledge and understanding on how to maintain and grow trust. In 2021, Bruce co-authored a Trust Toolkit for Boards of Directors, in collaboration with the Institute of Corporate Directors.
Bruce is an active volunteer, serving from 2017-19 as Chair of the board of the Nature Conservancy of Canada (the country’s largest conservation charity) and currently as Chair of the board of Canada’s National History Society (an organization active in education and which manages the Governor General’s History Awards).
Bruce enjoys supporting young people entering public relations and has been an outspoken advocate for fair pay for interns. He chaired the Public Advisory Committee for the Bachelor of Public Relations at Humber College from 2019-21 and is the sponsor of two student scholarships in the program.
Steven Ayer is the CEO of Common Good Strategies, a social impact research firm based in Kitchener, ON. He is a social strategist, data scientist, and public speaker. Combining his extensive management & social impact experience, Steven leads projects that bring a wealth of knowledge & networks to clients seeking strategy and research support.
Steven is the author of dozens of reports on the nonprofit sector, revenue development strategies, and social issues like affordable housing, precarious work, food insecurity, and mental health. He is a professor in the Non-Profit & Social Sector Management program at Seneca College where he teaches strategy and financial management.
Matt Fullbrook has advised over 250 boardrooms during his 20-year career as a corporate governance researcher, educator and consultant. He is also the host of the One Minute Governance podcast, creator of Ground-Up Governance, and a frequent speaker and media commentator. Highlights of Matt’s academic career include serving as the leader of corporate governance research at the University of Toronto’s Rotman School, as co-academic director of the joint Rotman-Institute of Corporate Directors Board Dynamics for Executives program, and as Academic Director of the Credit Union Executives Society’s High Performing Boards series.
In addition to his governance work, Matt is a professional bass player with KC Roberts & The Live Revolution, a touring band who have released seven studio albums. He lives in Toronto.
Jessie is a citizen of the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation). Leaning on wisdom gained from her lived experience, educational journey, professional practise, and elder teachings, she develops and delivers reconciliation and decolonization efforts that enhance Indigenous presence, voice, and capacity. Jessie achieves this by focusing on developing reciprocal and strategic partnerships across diverse sectors and industries that strengthen individual, community, and societal well-being.
Jessie is passionate about being a systems changer, and from a First Nations perspective, you will often find her accelerating dialogue regarding individual and shared responsibility and activism when it comes to racial, gender, and worldview diversity.
Trish Mandewo is multi-award winning, experienced entrepreneur, board professional, politician, mentor, and author. She is the President & CEO of Synergy Executive & Boards Consulting Group, a diversity-oriented executive & board recruitment and Equity, Diversity, Inclusion and Decolonization (EDID) consulting company located in Vancouver, British Columbia. With an impressive early career in microbiology & embryology followed by nearly 20 years of experience in entrepreneurship and governance.
She now supports nonprofits, public, private sector and early-stage entrepreneurs with governance frameworks, board training, executive coaching, recruitment and capacity building. Trish has served on more than 25 boards. She currently sits on the Women’s Enterprise Center Board, Union of BC Municipalities (UBCM) First Vice President, Indigenous Relations Committee (chair), UBCM Economic Development Committee, Metro Vancouver Indigenous Relations Committee, The Black Opportunity Fund Governance Committee.
Paulette Senior has devoted her life and career to breaking down systemic barriers and building up diverse women and girls. Herpersonal experienceimmigrating to Canada from Jamaica as a young girl ignited her interest in social justice and helped make her the dynamic, grounded leader she is today. Paulette’s career began in social services in some of Toronto’s most underserved neighbourhoods. She witnessed the need for systemic change and learned the power of putting the voices of women and equity-seeking communities first.
She became known for her excellence in shelter, employment, and housing service provision, as well as for her intersectional approach to advocacy. She has earned numerous awards and has become one of the most respected women leaders in Canada.
In 2016, Paulette joined the Canadian Women’s Foundation as President and CEO after a decade serving as CEO of YWCA Canada. She is a sought-after thought-leader on numerous issues including gender equity and gender-based violence; women’s poverty and the wage gap; girls’ empowerment; and leadership. Her focus at the Foundation is to bolster an inclusive national movement for all women, girls, and communities across Canada.
Dr. Wendy Cukier is the Diversity Institute Founder, Academic Director of the Women Entrepreneurship Knowledge Hub and Research Lead of the Future Skills Centre. She is the co-author of the bestseller, Innovation Nation: Canadian Leadership from Java to Jurassic Park and former VP of Research and Innovation.
The Diversity Institute has 100 research staff, 100 research associates from around the world, 200 industry partners and focuses on dimensions of diversity and inclusion in the workplace, future skills, and entrepreneurship and innovation. The Diversity Institute is also a research lead for the $300 million Future Skills Centre and the $8.6 million Women Entrepreneurship Hub. Wendy has been recognized with the Harry Jerome Diversity Award, the Bob Marley Award, the Canada-Pakistan Business Council’s Female Professional of the Year, the Metropolis Research Award, the CATA Alliance, Sara Kirke Award for Entrepreneurship and Innovation and 100 Most Powerful Women by WXN. She has been named a YWCA Woman of Distinction and one of the International Women’s Forum 2020 Women Who Make a Difference, a Woman of Influence and one of the “100 Alumni who shaped the Century” by the University of Toronto. Wendy holds a PhD, an MBA, an MA, and honorary doctorates from Laval and Concordia.
Mark Blumberg is a partner at the law firm Blumberg Segal LLP (Blumbergs) in Toronto and works almost exclusivelyadvising non-profits and registered charities on their work in Canada and abroad.
Mark has written numerous articles, is a frequent speaker on legal issues involving charity and not-for-profit law and is the editor of www.canadiancharitylaw.ca – Canadian website dedicated to news about the Canadian charitable sector as well as legal and ethical issues for Canadian charities operating in Canada or overseas. He also has established the websites www.CharityData.ca, the largest portal of data on the Canadian charity sector, and www.SmartGiving.ca a website encouraging informed charitable giving.
Mark is particularly interested in the regulation of non-profits and charities in Canada, philanthropy, transparency requirements for the voluntary sector, providing accessible information on regulatory issues, and the use of data to make more informed decisions on the charity sector.
Mark is quoted regularly in print media and appears frequently on radio and television on topics relating to philanthropy and the regulation of charities in Canada. Mark has also appeared on a number of occasions in front of the House of Commons Standing Committee on Finance on topics such as charity regulation, transparency, accountability and tax incentives for philanthropy. Mark has also made presentations to the Charities Directorate Annual All Staff Meeting as well as the Annual Divisional Staff Meeting of the Determinations Section of Charities Directorate. Mark has presented to the Financial Action Task Force (FATF) when the FATF conducted an evaluation of anti-money laundering and counter-terrorism in Canada in 2015. Mark spent 6 years on the Advisory Committee for the Master of Philanthropy and Nonprofit Leadership (MPNL) at Carleton University. Mark is on the Board of the Canadian Charity Law Association.
Mark was on the Charities Directorate Technical Issues Working Group for 4 years, which is a bi-annual meeting between the Charities Directorate, the Department of Finance and the charity sector to discuss technical and policy issues pertaining to registered charities and the Income Tax Act (Canada). Mark was a member of the Canadian Bar Association National Charities and Not-for-Profit Law Section for 6 years. Mark is a member of the Exempt Organizations Committee of the American Bar Association.
Mark lectures frequently to various industry and professional groups on charity compliance issues including the Chartered Professional Accountants Canada (CPA Canada), as well as CPA Ontario, BC and Alberta, the Canadian Bar Association, Ontario Bar Association, Canadian Association of Gift Planners, Association of Fundraising Professionals, Ontario Hospital Association, and many other organizations.
Mark has a B.A. in Political Science from the University of Toronto, an LLB from the University of British Columbia and an LLM from Osgoode Hall Law School in Tax Law.
You can contact Mark at mark@blumbergs.ca or 416-361-1982 locally or 1-866-961-1982 toll-free.
John is a graduate of Queen’s University (Kingston, Ontario), BComm, 1983. He started his career at Procter & Gamble (Toronto) in market research, and then Johnson & Johnson (in Montreal) as the Market Research Manager. In 1986, John co-created Tandemar Research, with his partner. This was a very successful market research enterprise, hiring hundreds of people, and doing business in both Canada and the USA, with a few global projects.
In 2000, Tandemar was acquired by Ipsos, merged with the Angus Reid company (also acquired the same date by Ipsos), and became Ipsos Canada, the largest research firm in Canada. John took on a global role supporting the expansion of Advertising + Brand Equity Tracking expertise within Ipsos around the world.
· John retired from Ipsos in February, 2020, to concentrate more time on volunteering for the health of the Non-Profit Sector in Canada, and supporting his social enterprise research firm for the benefit of non-profits; Sector3Insights.
In 2007, John had his first book published by Wiley & Sons, New York; “Gimme! The Human Nature of Successful Marketing”.
In New York, April 2008, John won the Advertising Research Foundation “Great Minds” Innovation Award for his contribution to innovative thinking in the advertising research industry. John is one of the few Canadians to win such an award in the USA.
In 2008, John returned to his entrepreneurial spirit, but in a unique way. After learning that Canadian charity behaviour was waning, and that Canadian giving rates were half of Americans, John created GIV3 (a registered Canadian charity) with the mission to encourage more Canadians to be more giving. John and his family have been the main funders.
John published his second book in 2011; “The Happiness Equation. The Human Nature of Happy People”.
In 2016, John was honored with the highest recognition, in Canada, as “Fellow” of the Market Research and Intelligence Association (now the “Canadian Research Insights Council”)
Mary Barroll, president of CharityVillage, is an online business executive and lawyer with a background in media, technology and IP law. A former CBC journalist and independent TV producer, in 2013 she was appointed General Counsel & VP Media Affairs at CharityVillage.com, Canada’s largest job portal for charities and not for profits in Canada, and then President in 2021. Mary is also President of sister company, TalentEgg.ca, Canada’s No.1, award-winning job board and online career resource that connects top employers with top students and grads.
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