Build Your Case For Donorship Support

The type of case you develop is determined by what you’re fundraising for, how the document fits into your organization’s strategic priorities and, most importantly, the audience for which it is intended. This course will help you to communicate your vision in an engaging way and to understand the framework of the modern case for support so you can be successful in creating a compelling appeal for financial support.

Learning Objectives

• Learn how to communicate your vision for community building
• Create a compelling appeal for financial support.
• Understand the framework of the modern case for support.
• Utilize an engaging writing process to tell an impactful story.
• Develop a case for support that reflects your donors’ motivations.

Course Curriculum

• Module 1: Defining the Case for Support for any fundraising initiative
• Module 2: The Contents of a Case
• Module 3: Most suitable Copy and Creative style options
• Module 4: How to Use the Case for Support

Links and Additional Resources

• 6 downloadable resources and course transcript
• 8 links to online resources
• 1 book recommendation

Course Access & Duration

This course is on-demand, meaning that you can take it anytime, at your own pace. The course will take approximately 1.5 hours to complete from start to finish. You have one year (365 days) to complete the course from the date of purchase before it will automatically expire in your account. However, once you open a course for the very first time, you will have unlimited access to complete the course within 3 months. You can choose to take the course in one sitting or in smaller bites. Either way, the course is entirely flexible and up to you how fast you complete it within the 3-month time frame!

Course Level/Prerequisites/Certification Credits

Introductory level. How Fundraising Works is a suggested prerequisite.

Recommended companion courses: Budgeting for Nonprofits, Proposal Writing

Final Exam –Take the optional final exam at the end of the course. If you pass with 70% or higher, please contact help@charityvillage.com with your exam score to receive your course certificate.

Participation in the course is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

This training may be used to meet the requirements for renewing the Certified in Volunteer Administration (CVA) credential. One Professional Development Unit (PDU) is awarded for each 50-60 minute session or contact hour in topics related to volunteer resources management. For more details about the CVA program and renewal requirements, visit www.CVAcert.org or email info@cvacert.org.

Continuing education certification may be eligible through the Professional Administrators of Volunteer Resources – Ontario (PAVRO). For more information, please email pavro@pavro.on.ca.

About the Course Author

Nicole Beatty’s career is focused on nonprofit management and fund development. She has communications degree from the University of Ottawa and a certificate in Fundraising Management from Ryerson University and worked for the Canadian Red Cross and Toronto General & Western Hospital Foundation, among others. Nicole is a Certified Fund Raising Executive (CFRE) and has worked with Global Philanthropic, where she was responsible for developing the Melbourne and New Zealand markets. Nicole has started three charities (Local Food for Local Good, Sounds of the Next Generation and US charity, GenerationChange), initiated the local 100 People Who Care movement and co-founded Cultivate Community. Nicole was recognized for her community service at the 2017 Cobourg Civic Awards with the Mayor’s Award of Distinction. She also serves as an elected official (Councillor) for the Town of Cobourg.