Why is donor retention important? Let's start with a simple example. A new organization with a strong mission has a crowdfunding campaign. With their social media savvy, the organization builds enthusiasm and raises a substantial amount of money for its...
Original Broadcast Date: November 17, 2022. Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising....
Why do people use images on their campaign pages? Because people pay more attention to visuals than just plain text, right? Although that is true, have you thought about using video instead? Not only can you tell a visual story and show gratitude to...
You’re starting a crowdfunding campaign. You know you have a good cause but you find many campaigns that are similar to yours. How do you set yours apart? What is going to make your campaign generate awareness successfully compared to...
For nonprofit organizations to remain vibrant and relevant well into the future, they must understand what drives younger donors and how they will expect to interact with organizations. We aim to bring a fresh perspective on the young mind and...
Would you believe it if we told you that as organizations add an additional fundraising driver, their total raised doubles? Well, it’s time to start believing! At Trellis, we conducted a study with over one thousand fundraisers and it’s true…...
For several years, charities have been struggling to find ways to capture the attention of younger generations. The need is more pressing as the “giving gap” – aging donors continuing to give at a much higher rate than younger generations...
Want to learn more on this topic? We’ve interviewed the author as part of our podcast CharityVillage Connects: The Time is Now: Why Canadian Nonprofits Must Digitize to Survive which can be accessed here. The COVID-19 pandemic led to an...
There’s no question that recurring donors are the backbone of your organization. Not only are they 5x more valuable than one-off donors, recurring donors allow you to work more effectively and accurately plan for the future, knowing that you’ll have...
Original Broadcast Date: July 14, 2022 Summary: Nonprofits must invest their time and money into the event fundraising drivers that are going to raise the most funds for their organization. But which ones are the most effective and are going...
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