Original Broadcast Date: June 29, 2023.
Summary: Did you know that retaining donors is 5 times more cost-effective than recruiting new ones? However, despite the nonprofit industry’s average donor retention rate of 45%, organizations all over the world are struggling to keep their donors coming back for more. Watch this 60-minute webinar designed to help nonprofits achieve long-term success by focusing on donor retention. We delve into the effective techniques for engaging with supporters at each stage of the donor journey. From personalized communication to meaningful impact reporting, we provide you with tactics for building strong relationships with donors and ensuring their continued support. We also discuss the latest trends and best practices in donor retention, offering practical tips and insights that can be applied to your organization’s fundraising efforts.
If you have burning questions after watching the webinar, please feel free to contact the webinar presenters at Keela: Bryna Dilman – VP of Growth & Marketing at Keela, byna.dilman@keela.com, and Meredith Gray – Head of Marketing at Keela, meredith.gray@keela.com.
Webinar recording
Webinar resources
Download the Slide Deck
Donor Retention Calculator
Donor Segmentation Template
Thank You Letter Templates
About the presenters
Meredith Gray – Head of Marketing at Keela
Meredith has always had a passion for work that makes an impact. Having spent nearly a decade working in fundraising, she loves helping nonprofits build smart fundraising strategies. From peer-to-peer to sponsorship, Meredith’s work has contributed to the fundraising success of several notable nonprofits. When not working, Meredith can be found trying out one of Toronto’s diverse restaurants, breaking a sweat in a spin class, or researching her next travel destination.
Bryna Dilman – VP of Growth & Marketing at Keela
With almost 20 years of experience delivering innovative strategies and helping nonprofits deliver funding for their core mission, Bryna continues to pursue her passion for helping mission-focused organizations affect positive change. When not working, Bryna can be found spending time outdoors running, cycling, and hiking with her family.
“This was the best webinar from Charity Village I have attended. I was glued to my screen the whole time. And 18 months into the pandemic and after watching a zillion webinars, my engagement was a testament to the quality of the speakers and the topic. Thank you and well done!“
– Past CharityVillage Webinar Participant
