Step one in the pricing decision process for a nonprofit organization is the development of a complete inventory of all the benefits your organization might potentially offer to sponsors. Step two calls for you to come to grips with which...

Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we'll explore pricing for the sponsorship-seeking organization. At the outset, let me clarify where...

Sponsorship? Donation? Partnership? Corporate philanthropy? Does it really matter what we call it? The answer to the question is, "You bet it matters." And the reason is very straightforward: The failure to understand the nature of a particular type of...

"Without research, you'll take up a huge amount of time and effort with very disappointing results," says Nina Kaiden Wright, president of Arts and Communications, a consultancy specializing in arts sponsorships. "Research is the essence and the heart of everything...