In part one of this series we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause marketing for the...
Sponsorship and cause marketing are essential components of any corporate fundraising strategy. If you aren’t doing sponsorship and cause marketing as part of your fundraising plan, you should be! The small shop, defined as less than three fundraisers or under...
In part one and two of this three part series we covered how to increase sponsorship revenue, how to build a solid sponsorship package and how to get the meeting (and the second meeting!). So what else could there be?...
In part one of this series we unpacked the sometimes complicated world of cause marketing and decided to focus on corporate sponsorship as the main revenue goal this fall. That said, many of the principles we are discussing here will...
Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...
Claudia cares so much about a nonprofit that she donates $500 to the organization. The donation is well received, but Claudia discovers that the nonprofit needs another $500 to cover the expenses for upcoming programs. Claudia wants to help more,...
It wasn’t that long ago that nonprofits and charities had the corner on doing social good, and their relation to businesses simply revolved around asking them for money. In the last few years, however, the relationship between nonprofits and businesses...
Open the floodgates! The wait is over! The 113-day spat that kept Canadians from enjoying the highest level of our national winter sport is finished, and with it, the dam withholding the millions of dollars, and ample publicity, that annually...
When you’re a $13-billion enterprise spread out over 100 offices across Alberta, not all of your 8,800 employees are going to agree on everything. They’ll bring different lunches to work each day. Some will wear suits, while others will don...
Thanks for last month's article on corporate investment; what do we do if our community is too small for corporations and we only have small businesses to approach? Step one is to always remember that individuals should be your first...
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