Want to learn more about how to create a sponsorship proposal that works? Join us and the author for a free webinar on November 16! Details and registration here. Telling people “no” is an uncomfortable experience and people try to...
Strategy’s PROMO! Awards were recently announced, recognizing the best in brand activation and strategy. Charities that creatively portrayed their missions fared extremely well and, while none of the winners were paired with a corporate partner for these particular initiatives, they...
A message of diversity is sweeping the country and Canadian brands and organizations are taking a leading role in incorporating messages of inclusion and acceptance into their campaigns. A few examples: To celebrate 100 years in Canada, Harley-Davidson launched its...
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A...
Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we create a...
There is one thing that every single sponsorship property has to offer that every single sponsor wants...and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m...
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also...
Interested in learning more about how to create an effective sponsorship package? We've partnered with the author to present a free webinar on September 22, 2016. Click here for more information and to register! The practice of sponsorship sales isn’t...
It often seems like a fundraising holy grail: a long-term corporate partnership for your charity. But seasoned corporate alliance professionals will counsel that preparing for a corporate partnership is even more important than landing one. Here are top...
Companies across Canada and around the world, from “Mom & Pop” shops to multinationals, are making serious efforts blend profit and purpose. Whether it’s called ‘corporate citizenship’ or ‘cause marketing’, a huge amount of jargon has emerged around the concept...
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