Summary

We are looking for a digital campaigner who can plan and execute cutting-edge campaigns and contribute their expertise to results-oriented strategy discussions. Our goal is to empower nature-lovers across Canada to take action for the wildlife and wild spaces they value.

Description

THE OPPORTUNITY

Strong digital communications are the backbone of how Nature Canada is engaging nature-lovers across Canada. This is more than a job. Nature Canada has always been about the love of nature, but we are at a moment in history when science is clearly telling us that we are undermining the conditions of life on Earth. We aim to reverse  that trend and need a communicator who understands the importance of digital channels to help us successfully convey the crisis.

We are looking for a digital campaigner who can plan and execute cutting-edge campaigns and contribute their expertise to results-oriented strategy discussions. Our goal is to empower nature-lovers across Canada to take action for the wildlife and wild spaces they value.

ORGANIZATION

Nature Canada connects the dots between local action and systemic change. A charitable organization, for more than 80 years, we have been Canada’s voice for nature. We work to ensure that solving the biodiversity crisis is a government priority. We advocate on behalf of other species for habitat protection and good policy. We facilitate mobilization among our extensive network of partners and individual nature-lovers to achieve our shared goals and generate the political will for needed transformation.

JOB SUMMARY

This position is right for you if:

  • you have strong experience in social media marketing especially advocacy marketing for nonprofits
  • you love to experiment with new tools, approaches, and messaging
  • you understand the potential social impact of broad-based digital action and know how to optimize and target advocacy campaigns depending on your objectives
  • you know what works in content development and love working with creators on great copy, graphics and video to take campaigns to the next level
  • you are outgoing and full of energy – you love sharing ideas, working collaboratively, and helping others learn and experiment along the way

We are looking for someone to develop and execute our social media strategy. This person will create and schedule content, engage and support partners and collaborators, and provide strategic advice as part of a team that is trying to set the standard in digital advocacy campaigning in our space.

DESCRIPTION OF DUTIES

  • Develop and drive strategic social media campaigns that advance Nature Canada’s goals from start to finish;
  • Enhance and expand Nature Canada’s presence across social media channels;
  • Design and implement paid digital promotion strategies to advance Nature Canada’s campaign priorities;
  • Monitor and document analytics with intent to improve performance, reach and return on investment;
  • Monitor emerging trends, best practices and technologies in the digital space and apply that knowledge into planning
  • Bring social media and creative expertise to the development of the organization’s public face – helping to ensure consistent execution across all digital channels
  • Grow and engage Nature Canada’s digital supporter base
  • Lead in the development of creative assets for the organization
  • Organize corporate assets such as logos and photo libraries and ensure these resources are easily accessible and up-to-date
  • Manage and optimize Nature Canada’s Google Ads account
  • Work with vendors to develop high-quality assets to support Nature Canada’s programming and campaigns

This position is based in Ottawa and reports to the Communications Director.

REQUIRED EXPERIENCE (5+ YEARS)

  • Social Media Management
  • Non-Profit / Advocacy experience
  • Content Planning and Creation
  • Graphic design experience
  • High English language proficiency

ADDITIONAL QUALIFICATIONS

  • Experience in web and/or email marketing
  • Experience working with Google Office tools
  • Experience working with a CRM preferably advocacy focused e.g. Engaging Networks
  • Experience working at an environmental charity in a communications role
  • Experience working with digital engagement tools
  • Experience in digital asset management
  • Knowledge of Data Management in a contact database
  • French language proficiency
  • Proficiency in an Indigenous language
  • Experience working with Canadian Indigenous organizations
  • Experience facilitating learning partnerships between organizations
  • Experience hosting webinars
  • Experience providing communications support for digital events