A reporter calls and wants a quick interview on an issue, product, trend, or even a crisis. You want to help, but you don't feel qualified to speak. You need to find a spokesperson. Let's correct a couple of misconceptions...
Being a reporter at a major TV network for nearly a decade kept me on the receiving end of numerous charity invitations. As much as I wanted to give coverage to all these organizations, these charitable happenings were not always...
The concept of public relations (PR) seems to be a relatively new one for the voluntary sector. Save for a few notable exceptions, we didn't readily think about public relations as a part of our world a decade ago. We...
Your organization has decided that it wants its 15 minutes of fame. You've been doing great work and you want the public to know about it. You want your name in the paper and on the 6 o'clock news. You...
Put yourself in the position of a television newsroom's assignment editor. You get to work at 7:30 in the morning. While getting ready for your meeting with the news director, producers and reporters, the police radios are blasting in your...
In the pantheon of fundraising techniques, special events would be considered one of the minor gods. Costs are high in terms of the return on investment, they usually need many volunteers to work, and they take a lot of time...
If you want to make sure that the media attend your next media conference, make sure that you follow these simple but effective tips: Make your press conferences truly newsworthy Make it fun, convenient and enjoyable: food, drinks and handouts...
All too often, fundraising and public relations are faced with the seemingly impossible task of integrating their respective business processes. The challenges faced by Canadian charities need not be seen, however, as "The Two Solitudes." Speaking at a NSFRE Greater...
Charities could better meet their challenges if they learned how to dress the part. Global TV's News at Six anchor Jane Gilbert, and Susan Bloch-Nevitte, Director of Public Affairs at the University of Toronto, presented The Dos and Don'ts of...
© 2023 CharityVillage
v.4.02