There you are. After months of hard work, focus groups, and interviews with key stakeholders and your branding agency, the work is finally completed. The executive team of your nonprofit organization is excited. You hold your new brand strategy in...
For charitable organizations, an investment in design can mean the difference between maintaining the status quo and achieving new levels of influence through wide-reaching professional platforms. When working with limited budgets and multiple stakeholders, it can be easy for things...
Google “How to Create a Great Brand” and you will end up with 1,210,000,000 hits. Add that to the books and articles available and you end up with an overwhelming amount information. I am an advocate of simple. And while...
Interested in learning more on this topic? We've partnered with the author for a free webinar on November 22. Click here for more information and to register. Do you have colleagues who regularly bring you leads on story ideas? “We...
I've been there. I imagine you've been there too. Sitting around a boardroom table talking about the urgent need for the organization to "develop a twitter strategy" or "social media plan". Here's the thing - before embarking on any social...
Imagine this: You have sat down to a spaghetti dinner with your family. You wind the noodles around your fork, lift a bite toward your lips, and are interrupted by the doorbell. You sigh, place the fork on your plate,...
Here’s my supposition: we’re thinking about digital all wrong. First off, there’s rarely consensus when we do try to think about what digital actually is. Secondly we usually think about it as tactics, which just limits the potential for whatever...
Nonprofits are passion projects and very personal - they are created to serve a major need in our society, a mission so valuable that making progress towards realizing its ultimate goal is rewarding in and of itself. Realizing that fulfilling...
If you think integrated marketing sounds like a reference to the distant future, or one that has nothing to do with your nonprofit, think again. The term may be a mouthful, but it's a concept at the heart of successful...
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