Marketing – CharityVillage https://charityvillage.com Find Your Position With Purpose Fri, 14 Jul 2023 19:47:03 +0000 en-US hourly 1 https://charityvillage.com/wp-content/uploads/2019/11/cropped-Charity-Village-icon-150-32x32.png Marketing – CharityVillage https://charityvillage.com 32 32 Try these 4 steps and gain more social media followers for your nonprofit https://charityvillage.com/try-these-4-steps-and-gain-more-social-media-followers-for-your-nonprofit/ Fri, 14 Jul 2023 14:03:42 +0000 https://charityvillage.com/?p=691043 Auditing your social media accounts as a nonprofit is key to ensuring that your marketing efforts are having a positive impact and getting you the results you need.  Before I get into why and how to audit your accounts, I’d like to first introduce you to an essential mindset shift that we believe nonprofits should […]

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]]> The Fundamentals of Email Marketing for Nonprofits https://charityvillage.com/the-fundamentals-of-email-marketing-for-nonprofits/ Thu, 17 Nov 2022 17:00:52 +0000 https://charityvillage.com/?p=666703 Original Broadcast Date: November 17, 2022.  Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. But, how can you get the most out of your email marketing campaigns? Join Bryna […]

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]]> Email marketing 101: How to create effective email fundraising appeals https://charityvillage.com/email-marketing-101-how-to-create-effective-email-fundraising-appeals/ Wed, 19 Oct 2022 08:30:17 +0000 https://charityvillage.com/?p=667183 Whether you’re trying to engage first-time donors or boost the generosity of recurring ones, one of the biggest pain points nonprofits have is getting their message heard.  With so many distractions competing for your donor’s attention, it can be hard to break through the chatter. That’s why we recommend going straight to the source with […]

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]]> Great Canadian Giving Challenge and a chance to win $20,000 from CanadaHelps is just around the corner! https://charityvillage.com/great-canadian-giving-challenge-and-a-chance-to-win-20000-from-canadahelps-is-just-around-the-corner/ Tue, 03 May 2022 15:31:02 +0000 https://charityvillage.com/?p=651044 As many charities know all too well, summer months often mean a rise in temperature and a dip in donations. It was eight years ago that CandaHelps launched the Great Canadian Giving Challenge, a month-long event in June, aimed to increase giving during a seasonally low time of year. This year is no different, except […]

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]]> The importance of communications measurement: Are you using the right metrics? https://charityvillage.com/the-importance-of-communications-measurement-are-you-using-the-right-metrics/ Wed, 27 Apr 2022 13:00:53 +0000 https://charityvillage.com/?p=648750 As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money.   But how do you know if your efforts have actually been effective? You need to measure, and you need to measure the […]

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]]> Data tracking for a successful fundraising event https://charityvillage.com/data-tracking-for-a-successful-fundraising-event/ Tue, 22 Mar 2022 19:12:50 +0000 https://charityvillage.com/?p=646619 A successful fundraising event that brings in funds for your cause – the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and increase your results?  Event data tracking is a crucial part of your fundraising event’s success. […]

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]]> Creating a Digital Marketing Funnel in 2022: Google Ad Grants and Beyond! https://charityvillage.com/creating-a-digital-marketing-funnel-in-2022-google-ad-grants-and-beyond/ Thu, 10 Mar 2022 15:00:23 +0000 https://charityvillage.com/?p=636867 Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online. We’ll then explain the best tools to use to move these users through your digital […]

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]]> How to craft effective email campaigns  https://charityvillage.com/how-to-craft-effective-email-campaigns/ Wed, 02 Mar 2022 18:21:18 +0000 https://charityvillage.com/?p=644301 Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly?   According to Campaign Monitor, the average open rate of an email campaign sent from a non-profit is 26% compared […]

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]]> Event marketing FAQs for Canadian nonprofits and charities https://charityvillage.com/event-marketing-faqs/ Tue, 01 Feb 2022 19:00:00 +0000 https://charityvillage.com/?p=641075 Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to learn from what is working. We received a TON of amazing questions from our guests […]

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]]> 5 tips for delivering a better member experience https://charityvillage.com/5-tips-for-delivering-a-better-member-experience/ Fri, 14 Jan 2022 17:34:20 +0000 https://charityvillage.com/?p=639100 Your association has a membership site with a catalogue of valuable member benefits. You know their value and your members who use the benefits know it, too. Unfortunately, your member benefits are largely underused by your members. As they lay dormant, the value of your membership is depreciated by your members.  When members do not […]

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